Hello Nish

Nish Shah is a strategist that helps brands find their edge.
He does this by playing at the intersection of brand strategy, creativity and design thinking.

Hi! I’m Nish.

Many people hate advertising or have become jaded by it.
I’m not one of those people.

After over 20+ years in the industry here’s what I know to be true:

Spark Joy

Advertising and the process in which it is created should spark joy for you, your teams and your clients/agency partners.

If it doesn’t something is broken.

The good news is it can be fixed. It starts with having a process and getting the inputs right (everything from brief to pitch has to add value). 👉🏽

Find Value

The goal of advertising is simple - add value.

The problem is that today there is an infinite number of ways of doing that and an equal number of people selling you on how to do that.

Start by having a clear view on how advertising works for your organization and then determine the stories you need to tell, who you need to tell them to and how you need to tell them. It requires clarity. 👉🏽

Deliver Clarity

Every year it’s the year of something. And every year that thing will supposedly be the death of marketing and advertising.

Don’t believe the hype.

It is becoming increasingly important to take complexity and turn it into clarity for you, your brand, agencies, clients and audiences. I know, easier said than done. I can help. Let’s build. Together. 🙌🏽

I have learned these things, over the course of my career, having worked in senior strategy roles at and with some of the largest brands, agencies and properties in the world:

What I Do and For Who:

1. Marketing Strategy and Consultation
2. Brief Writing
3. Workshops and Speaking Engagements
4. Integrated Idea Generation
5. Consumer Journeys and Personas
6. Communications Planning
7. RFP and Proposal Evaluation
1. New Business Pitches
2. Narrative Writing
3. Credentials Development
4. Full Eco-System Idea Generation
5. Consumer Journeys and Personas
6. Strategic Planning
7. White-Papers, Research and Speaking Engagements
8. Workshop Development
1. Pitch Consulting and Creative Selling
2. Narrative Writing
3. Workshop Development
4. White-paper and Research Development
5. Full Eco-System Idea Generation
1. Marketing Strategy and Consultation
2. Narrative Writing
3. Credential Development

Nish Shah is a strategist that helps brands find their edge.
He does this by playing at the intersection of brand strategy, creativity and design thinking.

I have learned these things, over the course of my career, having worked in senior strategy roles at and with some of the largest brands, agencies and properties in the world:

What I Do and For Who:

I’d love to show you how fresh strategic thinking can help maximize your organization’s potential.

Let’s Build.
Together.

Nish Shah is a strategist that helps brands find their edge. He does this by playing at the intersection of brand strategy, creativity and design thinking.

I have learned these things, over the course of my career, having worked in senior strategy roles at and with some of the largest brands, agencies and properties in the world:

What I Do and For Who:

I’d love to show you how fresh strategic thinking can help maximize your organization’s potential.

Let’s Build. Together.

Nish Shah is a strategist that helps brands find their edge.
He does this by playing at the intersection of brand strategy, creativity and design thinking.

Let’s Build.
Together.