Many people hate advertising or have become jaded by it.
I’m not one of those people.

Currently, I am the Chief Strategy Officer for Media Experts part of the Interpublic Group of Companies (IPG).

I also takes on limited advisory roles for start-ups and non-profits such as being on the Marketing Advisory Committee for St. Michael’s Hospital.

Past roles have also included Head of Agency for Meta Canada and Chief Strategy Officer at Initiative. At Initiative, I was part of the leadership team that was recognized as the Media Agency of the Year in 2019 and 2021 and received numerous marketing accolades from WARC's Top 50 Most Effective Agencies in the World to a Cannes Grand Prix for Creative Data.

My experience spans multiple industries including: CPG, beverage alcohol, automotive, sports, e-Commerce, retail, financial services, entertainment, consumer goods, QSR, travel and tourism. And across different marketing functions: media, experiential, sponsorship, digital, creative, social, shopper and content to build truly omni-channel ideas.

Apparently, it’s more impressive if I show a bunch of logos.

So here you go. The obligatory brand logo flex. Both brands I have worked at and have worked with.